I used to play a game in my freelance blogging career called "beat the keyword." I would find out what keywords were driving traffic to competitor's blogs, and write better articles then they did based on those words. I thought, "Hey, if I have a better Google Page Rank, use clear titles, and actually answer people's questions, I can't lose!"
Turns out, I did lose.
(Photo by MartinEric via Flickr)